The Importance of Whiteboard Animation for Small Businesses
If an image is worth a thousand words, imagine the value of a video.
Video marketing offers a vast range of options to communicate a product or service in a highly engaging and effective manner. That is the reason why 87% of marketing experts use video as a marketing tool to promote a business.
Under the umbrella of videos and animations, whiteboard videos stand out as the most engaging and captivating of all. Whiteboard animation videos employ a whiteboard as the background of the video to tell a story or explain something to the audience.
Whiteboard animation videos are most commonly used when a product or service is complex and needs to be explained to the audience. One can also use whiteboard animation videos to add humor or fun, to educate the audience and to give a more personal and human touch.
Regardless of what kind of product or service you have to explain, a whiteboard animation video is very engaging and prompts the viewers to learn something, which is highly essential for a business because it sets viewers in the mood to assimilate the message.
Scroll below and discover how whiteboard animations can prove to be important and beneficial for your small business.
- Strengthens your customer base
- Gain Recognition Quickly
- Easy To Understand
- Increased Conversion Rate
- Compatibility With New-Age Devices
1) Strengthens Your Customer Base
Each business wants to achieve high customer retention while simultaneously adding new customers to its list. To expand its customer base, a business needs to up its game in promotional and marketing activities.
Whiteboard animation videos are a captivating and powerful marketing tool that can be used to hold the interests of the viewers. The video gradually builds upon a story and allows the addition of a personal touch. This allows whiteboard animation videos to make a positive image in the mind of the viewers and consequently help them attract new customers.
2) Gain Recognition Quickly
One of the basic requirements for running a successful business is recognition. In order to gain recognition, a business needs to mark its presence on all platforms available, both digital and physical.
When it comes to gaining recognition in the online world, whiteboard animation videos are your best bet. Why? Due to the versatility in their nature, whiteboard videos portray the business and its offerings most charmingly and appealingly, which helps create recognition quick as a wink.
3) Easy To Understand
Whiteboard videos are the simplest form of videos. These videos are persuasive and easily grasp the viewer’s attention through a calm and relaxed perspective. Whiteboard videos can breathe life into your business ideas by enchanting the viewer while making sure that the whole marketing purpose remains intact.
The use of colors, motions, graphics, an artist’s hands, audio, and even the addition of a good dose of humor can charm the viewers, making it easy to understand.
4) Increased Conversion Rate
According to research, 54% of all users want to see more video content rather than a plain text format. These animations and videos are known to offer the smartest way to tell a story to your audience. They draw a wide pool of viewers and target audience due to the fascinating storytelling techniques used in the videos.
Therefore, whiteboard videos, without a doubt, lead to an increase in traffic and conversion rates for several businesses. This increase in traffic and conversion rates also means that the website witness reduced bounce rates and higher customer retention.
5) Compatibility With New-Age Devices
According to several studies and statistics, whiteboard animation videos are compatible with the latest devices, including smartphones and iPads. This allows a massive audience to view the video from any platform they want.
According to research, 85% of users viewed online video content every month in the USA alone. This gives a business a huge market to target and automatically increases the chances of organic dissemination.
Whiteboard animation videos allow businesses to leave a long-lasting positive impression on the minds of the viewers.
Such animation videos open the doors to numerous opportunities and scenarios, which makes it easier to explain the message behind your video in a short time frame. Using these videos is excellent for your online business as they can benefit in terms of SEO as well. Studies show that about 90% of viewers share such videos with friends if they find them interesting. So, what’s stopping you from giving it a whirl?
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