Why 2D animations are most popular for being used as promotional videos?


A promotional video is the best tool used for marketing products or services of the organization. These videos can be in the form of whiteboard animation, musical videos, or explainer videos. The primary purpose of the promotional video is to build the viewer’s interest and convince them to try particular products and services.

With the rise in technology, companies are inclining more towards video marketing. According to research, promo videos increase the conversion rates of a brand by 20%. The most effective promotional videos are made with 2D animations. This is the reason why companies hire proficient 2D animators, as they are expert at animating high-quality video that leaves an exceptional influence on the targeted audience.

Why Use 2D Animations?

2D animations have been a hit for some decades now. Here are some of the reasons explaining why companies must go for 2D animations for their promotional videos.

1. Watching Over Reading


People retain things that they watch for a more extended period of time, as compared to the things they read. Vibrant colors and motion pictures can create a relatively better influence on the audience than showcasing images or distributing flyers consisting of information. Nothing can captivate the consumer’s attention better than a promo video.

2. Simplifies Topic


A video can explain things better as compared to articles or research. It does not require tons of pages to read, as well as it simplifies the topic explanation smoothly. Brands usually go for promo videos more because they can subtly explain the need for the product. The influence of a video can create has no comparison. In just a few minutes of the story, a video can convince viewers about the impact your particular product can create in their life, making them go for it.

3. Animation Is Best for Everything


Animated videos go with all genres. So, no matter what the promotional video is about, 2D animations can cover the entire topic subtly while keeping viewers' interest along with convincing them about the need for your services in their life.
Promotional videos are a powerful tool for making potential customers. They are mood lighting, not too expensive, appeals to a huge audience, and makes a good profit. This is the reason why companies have been choosing them for decades.

To hire the best 2D animation agency, visit Uptown Motions now.

Location: FSR-114, Grant, CO 80448, USA

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