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Why 2D animations are most popular for being used as promotional videos?

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A promotional video is the best tool used for marketing products or services of the organization. These videos can be in the form of whiteboard animation, musical videos, or explainer videos. The primary purpose of the promotional video is to build the viewer’s interest and convince them to try particular products and services. With the rise in technology, companies are inclining more towards video marketing. According to research, promo videos increase the conversion rates of a brand by 20%. The most effective promotional videos are made with 2D animations. This is the reason why companies hire proficient 2D animators, as they are expert at animating high-quality video that leaves an exceptional influence on the targeted audience. Why Use 2D Animations? 2D animations have been a hit for some decades now. Here are some of the reasons explaining why companies must go for 2D animations for their promotional videos. 1. Watching Over Reading People retain things that they wat

5 Best 3D Animation Studios

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The animation is a process that includes designing, drawing, making the layouts, and preparing photographic sequences to integrate them in multimedia and gaming products. 3D animation generates three-dimensional moving images in a digital environment. It consists of careful manipulation of 3D models or objects that are carried out by special software for exporting picture sequences to give them the illusion of animation. 3D animation is on-trend these days. It has changed the entire way of projecting designs. With 3D animation you can now move, rotate, manipulate, and color pictures. They give even more realistic look to pictures than 2D ever could. Today we have compiled a list of top five 3D animation studios for you. So here goes… Pixar. DreamWorks Animation. Industrial Light & Magic. Uptown Motions. Cartoon Network Studios. 1. Pixar The company was co-founded by Apple’s visionary Steve Jobs and was purchased by The Walt Disney Company in 2006 for above 7 billio

The Importance of Whiteboard Animation for Small Businesses

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If an image is worth a thousand words, imagine the value of a video. Video marketing can be used for everything. Yes, you read that right. For everything! From building brand affinity to promotions and advertisement, video marketing serves as a medium to represent the brand by creating entertaining content. Video marketing offers a vast range of options to communicate a product or service in a highly engaging and effective manner. That is the reason why 87% of marketing experts use video as a marketing tool to promote a business. Under the umbrella of videos and animations, whiteboard videos stand out as the most engaging and captivating of all. Whiteboard animation videos employ a whiteboard as the background of the video to tell a story or explain something to the audience. Whiteboard animation videos are most commonly used when a product or service is complex and needs to be explained to the audience. One can also use whiteboard animation videos to add humor or fun,

Whiteboard Animation: Advantages and Disadvantages

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Businesses are always looking for effective ways to market their products and services to enjoy increased sales and maximizing profits. This is why marketing strategies today are designed to spread awareness amongst the existing customer base and potential target customers. With so many marketing tools out there, it often becomes difficult to decide which one is the best fit for your business. Each of these options has its advantages and disadvantages that you need to weigh and thoroughly analyze before you make a firm decision. But you don’t need to fret. We are breaking it down to you! Video marketing is the most engaging way to capture the market and one of the prominently used video marketing tools is whiteboard animation. Whiteboard animations are becoming increasingly popular due to their engaging and entertaining way of conveying a particular message. The interactive use of animated graphics subconsciously appeals and persuades the audience to try a particular brands’ p