Whiteboard Animation: Advantages and Disadvantages


Businesses are always looking for effective ways to market their products and services to enjoy increased sales and maximizing profits. This is why marketing strategies today are designed to spread awareness amongst the existing customer base and potential target customers.
With so many marketing tools out there, it often becomes difficult to decide which one is the best fit for your business. Each of these options has its advantages and disadvantages that you need to weigh and thoroughly analyze before you make a firm decision.

But you don’t need to fret. We are breaking it down to you!

Video marketing is the most engaging way to capture the market and one of the prominently used video marketing tools is whiteboard animation.
Whiteboard animations are becoming increasingly popular due to their engaging and entertaining way of conveying a particular message. The interactive use of animated graphics subconsciously appeals and persuades the audience to try a particular brands’ products or services.

Let’s look at some of the advantages and disadvantages of using whiteboard animations.

ADVANTAGES OF WHITEBOARD ANIMATION


•  SPECIFIC AND TO THE POINT

Whiteboard animations focus on one specific topic or concept. A good storyboard artist ensures that the prospects are clear about the point discussed in the video. If the message is clear, they will more likely sustain it in their memory long enough to try the products or services at least once – leading to increased conversions.


•  INTERACTIVE AND ENGAGING 

 The engaging and interactive animated graphics designed and incorporated by storyboard artists and animators instantly draws viewers’ attention and relatively impact them more.  The more entertaining the video, the more it will be shared amongst others – helping brands earn potential customers.


•  COMPLEX MESSAGES MADE EASY 

 The primary reason why whiteboard animations rose to popularity was their ability to transform complex concepts into ridiculously simple and interactive animations. All you need is a professional team of storyboard artists and animators who will design customized animated video according to your business genre and there, you have your whiteboard animation video all ready to share!

DISADVANTAGES OF WHITEBOARD ANIMATION


•  CAN BE VISUALLY DRAB 

 A typical whiteboard animation comes in two colors; black and white. If the content isn’t interactive enough, it can become visually bland for viewers – discouraging them from watching the video till the very end.  To prevent this from happening, make sure to incorporate a wow element in your video by using hints of colors or unique animation graphics.


•  TOO MUCH DEPENDENCY 

 A solid script and an expert team of storyboard artists and animators play a vital role in whiteboard animations. So, make sure you are well prepared for it. Since the video’s visuals are limited, you must ensure that your voiceover and visuals both go hand in hand to engage and persuade your viewers. 


•  NOT CHARACTER-DRIVEN 

 While other types of videos consist of characters that do the head talking to engage with the audience, whiteboard animations are not character-driven, which makes it difficult for the viewers to engage them till the end of the video. Again, this goes back to a solid script and engaging voiceover. The correct integration of these components will help you achieve a successful whiteboard animated video.

Location: 472 S Pa-Ha Ln, Bishop, CA 93514, USA

Comments

Post a Comment

Popular posts from this blog

5 Best 3D Animation Studios

Image
The animation is a process that includes designing, drawing, making the layouts, and preparing photographic sequences to integrate them in multimedia and gaming products. 3D animation generates three-dimensional moving images in a digital environment. It consists of careful manipulation of 3D models or objects that are carried out by special software for exporting picture sequences to give them the illusion of animation. 3D animation is on-trend these days. It has changed the entire way of projecting designs. With 3D animation you can now move, rotate, manipulate, and color pictures. They give even more realistic look to pictures than 2D ever could. Today we have compiled a list of top five 3D animation studios for you. So here goes… Pixar. DreamWorks Animation. Industrial Light & Magic. Uptown Motions. Cartoon Network Studios. 1. Pixar The company was co-founded by Apple’s visionary Steve Jobs and was purchased by The Walt Disney Company in 2006 for above 7 billio
Read more

The Importance of Whiteboard Animation for Small Businesses

Image
If an image is worth a thousand words, imagine the value of a video. Video marketing can be used for everything. Yes, you read that right. For everything! From building brand affinity to promotions and advertisement, video marketing serves as a medium to represent the brand by creating entertaining content. Video marketing offers a vast range of options to communicate a product or service in a highly engaging and effective manner. That is the reason why 87% of marketing experts use video as a marketing tool to promote a business. Under the umbrella of videos and animations, whiteboard videos stand out as the most engaging and captivating of all. Whiteboard animation videos employ a whiteboard as the background of the video to tell a story or explain something to the audience. Whiteboard animation videos are most commonly used when a product or service is complex and needs to be explained to the audience. One can also use whiteboard animation videos to add humor or fun,
Read more